Archive for the ‘Culture and Society’ Category

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Why do we care about gay marriage?

May 2, 2010

by Sarah Michele Ford

The gay marriage debate casts a light on a wide variety of issues that are relevant to the sociology student.

Fundamentally, this is a debate about our values, about the role of religion and government in our society, and about definitions of family.  Where you come down on the question of gay marriage depends on how you look at each of these issues.

  • Proponents of gay marriage frame the issue in terms of equal rights.  They argue that to exclude gay couples from the legal benefits of marriage is a violation of civil rights; they argue that allowing religious groups to control what couples may or may not get married violates the separation of church and state.
  • Opponents of gay marriage frame the issue in terms of religion and traditional family structures.  They argue that within Judeo-Christian tradition, homosexuality is a sin and marriage is defined as a union between one man and one woman.  Some also add that marriage is the creation of a family and that a family means parents and their children; since it is biologically impossible for a gay couple to have children (that get their genetic material from those two parents) there’s no reason for them to get married.

And therein lies the challenge.  Gay marriage exposes the seams in our society, seams around what constitutes a family and who gets to decide on that definition; seams around the importance of equality and around the role of religion in American culture.  All of these conflicts revolve around things that many people hold so dear, it’s no wonder this has become such a divisive issue.

Can the gay marriage debate be resolved in a way that’s satisfying to everyone?  Or does one of these sides have to lose the fight?

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Sociology of Lifestyle

March 20, 2010

Posted by: Chad M. Gesser

Twitter:  @profgesser

Email: chad.gesser@kctcs.edu


I’ve been fortunate to be involved locally in the performing arts heavily since 2005.  After all, Sociologists do make great “role models”. 😉

Just a few weeks ago the child friendly touring production of Beauty and the Beast was performing at our local performing arts center.  I was prepared to take my two young daughters to see the show, until I found out the cost for four was going to exceed $165.  Beauty and the Beast is fantastic show, I was lucky to see it in New York City about ten years ago.  But $165?  Was that type of cost really worth the show?

While the facility is one of the nicest in western Kentucky, perhaps these types of productions aren’t the most accessible for those in the middle or the lower end of the socioeconomic ladder.

In fact, there are many lifestyle patterns that can be determined by examining social class.  Take a look at this breakout of obesity by state.  Do you see any pattern? (click the pic to enlarge)

Now take a look at this national map of poverty.  See any additional patterns? (click the pic to enlarge)

http://www.census.gov/prod/2009pubs/acsbr08-1.pdf

Is there a connection between obesity and poverty?  A connection between obesity, poverty, and geography?  Sociologists are trained to look for patterns in explaining society and human behavior.  Considering lifestyle and entertainment, sociologists identify high culture and popular culture.  Do you think social class is a predictor of types of entertainment that people prefer?  Are there some types of entertainment that are generally exclusive to the upper class?  What types of entertainment do members of the lower social classes engage?  Are there patterns?  Why?

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McDonaldization and Starbuckization

February 19, 2010
Posted by: Chad M. Gesser
Twitter: @profgesser
Email: chad.gesser@kctcs.edu
“I’ll have a Big Mac, Filet of Fish, Quarter Pounder, French Fries..icy Coke, Big Shake, Sundae, and Apple Pie…”–yeah, I didn’t need to Google that to find the lyrics, that was from memory.
That was a popular “nursery rhyme” when I was younger, a chippy jingle by McDonald’s that served its purpose: to lure me in like the sad fast food sap that I am.
I’m sure you can relate, but what is it that can be made of this “McDonaldization of Society”?  George Ritzer uses McDonald’s as the primary example to illustrate the modernization of society, a move from cultures built on tradition to cultures that are mechanized and highly organized.
The principles that Ray Kroc used to build his food empire have been modeled in businesses from motor companies to coffee: 1. efficiency, 2. predictability, 3. uniformity, and 4. control.  Look at the pervasiveness of both McDonald’s and Starbucks in the world.  This graph dates back to 2003, so imagine the extent this pervasiveness has grown over the past seven years. Notice the profit versus the gross domestic product of Afghanistan.
To what extent have these principles of economic productivity spilled over into the various groups and institutions by which we associate in daily life?  How has the fast food culture come to characterize how we live?
Ritzer built on his ideas surrounding McDonaldization and provides an updated and extended version of his analysis with the concept of Starbuckization.  Hear some of Ritzer’s thoughts on the role and influence of Starbucks as a global business chain at the video below.
Ritzer mentions his focus on structures.  How do businesses and the models they employ promote efficiency, predictability, uniformity, and control?  Why are these important in terms of profit?  How do the business structures affect employee productivity?  How do they affect creativity?  Innovation?  Morale?  In what ways is a highly organized bureaucracy good or bad?
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Values and the Media

February 18, 2010

by Sarah Michele Ford

One of the many parts of culture that both reflects and reinforces values is the media.  This happens on all levels of the media, from the lowly commercial to the high-budget action movie, from Ke$ha to opera.  But like so much of culture, often we are so immersed in it that we don’t even notice the subtle ways in which our culture is influencing our behavior.

I’m not ashamed to admit that I am a fan of Grey’s Anatomy.  Yeah, it’s a trashy medical soap opera, but it’s also entertaining.  There’s no doubt, either, that Grey’s both reflects and reinforces our values.  As I watched this year’s Valentine’s Day episode, entitled “Valentine’s Massacre”, I thought about how values were illustrated within the show.  And yes, there are spoilers below the jump. Read the rest of this entry ?

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For the love…of consumerism

February 15, 2010

Posted by: Chad M. Gesser

Twitter: @profgesser

Email: chad.gesser@kctcs.edu

Happy belated Valentine’s Day!!!!

….wait, humor me for a minute.  Would you rather celebrate a holiday for its meaning or are you moved by the overload of consumerism that surrounds our holidays?

Don’t get me wrong, I like to celebrate events, holidays, birthdays, just about anything.  But I have found that the consumerism in my environment, the availability of too much “stuff”, has gotten to be so much of an overload that I’m turned off from celebrating.  That’s a difficult thing for me to consider, because I try to focus on the intent of events (why the celebration is occurring).
That picture above is not an example of overload in and of itself.  But let me clarify something: that is a picture I took at my local grocery store on New Year’s Day.  Doing some last minute shopping on Valentine’s Day a friend I ran into nearly purchased an Easter gift for Valentine’s Day: the marketing and promotions from Easter goodies had mixed in with the Valentine’s Day goodies.  Valentine’s Day on January 1?  Easter on Valentine’s Day? Do I need to mention when Christmas decorations and Christmas merchandise starts to appear?
I suppose what really opened my eyes to the consumerism of any particular holiday season was when I began to uncover the origin of diamonds.  Remember: diamonds are a girl’s best friend.  If you are going to marry someone in the United States, it most likely will involve an engagement ring and/or a wedding band: with a diamond.  Diamonds, much like red roses, are two of the most popular symbols of love in the United States.

But what do you know about diamonds and flowers?  The movie Blood Diamonds brought international public attention to issue of diamonds mined and produced in conflict torn areas of Africa.  Check out this video produced by Current TV that illustrates the issue of country of origin and the conditions by which some of the most sacred objects of Valentine’s Day originate.
Do consumers bear some responsibility for their consumer habits?  Who, if anyone, should accept some level of responsibility when the market plays unfair?  Does it matter?
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Sport and Society

January 29, 2010

Posted by: Chad M. Gesser

Twitter: @profgesser

Email: chad.gesser@kctcs.edu

“Do you know what my favorite part of the game is? The opportunity to play.”

That’s a quote made famous by former Chicago Bears linebacker Michael Singletary, current head coach of the San Francisco 49’ers of the National Football League (NFL).  Singletary’s quote speaks to the innocence of spontaneity, play, and competition.

While we are early in 2010, we have already witnessed major sporting events here in the United States.  It has become tradition at the beginning of each year for the college bowl series to kick high in to gear, signifying the end of the college football season and the crowning of the national college football champions.  During the first few weeks of January, college football dominates the sports world in the United States.  But as soon as that ends, the NFL playoffs and the Super Bowl are front and center.

As I write this week’s post, I’m taking in the Winter X Games from Colorado (might I recommend watching it in HDTV; fabulous!).


In early February, the “Super Bowl” of auto racing hits Daytona Beach, Florida as the NASCAR season begins.  This year alone after these major sporting events, consider what remains: the NBA All Star game, the Winter Olympics, the PGA and LPGA majors, the World Cup in soccer, and playoffs in every major professional sport.  The list could literally go on and on.  This is not to mention the role of sports in the elementary and secondary schools and in the backyards and streets throughout the United States and the world.  We begin engaging in sports soon after birth, and come to know and love our favorite athletes and teams as we move through adolescence and adulthood.

Are we naturally drawn to sports and leisurely activity?  What is it that influences someone to play baseball versus soccer, basketball versus volleyball?  What is the difference between high culture and pop culture, and how does social class and social position influence us into the types of sports we engage?  What role do sports play as part of our culture?

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Allow me to introduce…the Turtleman

January 26, 2010

Posted by: Chad M. Gesser

Twitter: @profgesser

Email: chad.gesser@kctcs.edu

A subculture is a group that exhibits some cultural characteristic that distinguishes them from the mainstream society.  Most patterns of the group, and the behaviors of the individual members are consistent with the socially acceptable behaviors.  Countercultures vary in that their cultural patterns go against the mainstream norms.  Often times countercultures engage in behaviors that are consider illegal.


Subcultures and countercultures vary over time.  The benchmark of gauging a group as a subculture or counterculture are the norms of the society.  At one point in history, a group that is now considered mainstream (for example, Christians) were seen as a counterculture.  As values, beliefs and attitudes of individuals in a society change, so do norms.  Thus as the rules, guidelines, and expectations for behavior in society change, so then does our definition as to whether a group is considered a subculture or a counterculture.  Certainly in the 21st century United States, Christianity plays an important role in the culture.

A couple of years back I heard the story of the Turtleman in central Kentucky.  The Turtleman engages in very odd behavior by current social standards.  Given that he is somewhat an isolated case, his behavior is unique in and of itself, but not considered a subculture.  There are not large numbers of people that engage in turtle hunting as the Turtleman.

Compared to U.S. averages and norms, Kentucky ranks well below the standards for income, education, and other standard measures of achievement in society.  While the Turtleman may be a novelty, how do images and behavior like his serve to validate stereotypes and cultural perceptions of “hillbillies from Kentucky”?  If Kentucky ranks on average well below the United States average on many socioeconomic indicators, then on some level our stereotypes can be validated.


Do habits, hobbies, and behavior vary according to social class?  What elements of high culture tell us something about particular subcultures of our mainstream society?  What elements of popular culture give us a better understanding of the general patterns of behavior of individuals?  How does understanding what groups of people do for fun and entertainment provide insight into their values, attitudes, and beliefs?

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Language: from coke to Coke

January 22, 2010

Posted by: Chad M. Gesser

Twitter: @profgesser

Email: chad.gesser@kctcs.edu

Language is the fundamental basis for culture.  Language allows us to communicate with one another.  It allows us to pass on information from generation to generation, whether through cave drawings, folk tales, or textbooks.

Language allows us to also glimpse into the culture of the individual.  Here are two interesting pics that illustrate the cultural differences of language.

(Source of pic)

In most of Kentucky, we refer to soft drinks as coke.  Not the Coke with a capital “C”, but all soft drinks.  When we visit a restaurant or head up to the counter at a sporting event, we order coke.  Coke, rather coke with a lowercase “c”, applies to all Pepsi, Coke, RC, and generic cola soft drinks.  When visiting northern Ohio, Michigan, or even Washington state, we do not understand the snickers and perplexed looks we get from waiters and waitresses when we order coke and they ask us if “Pepsi is ok”.  Of course it is.

In all seriousness this is the culture in which we live, reflected in our language.  It’s not necessarily right or wrong, but how we communicate.  What do you call soft drinks?  Do you find it to be consistent with the map?  Notice the Maryland area on the map.  Why is there more diversity in what people call soft drinks there, but such widespread commonality in most regions of the United States?

Taking this notion of the role of language one step further, how important is a common language for people living in an area?

Take a look at the linguistic map below of central Africa country of Chad.  The color differentiation reflects dialect and or language differences.

(Source of pic)

This area has a tremendous amount of diversity of dialect and language.  If members of the same geographical areas do not speak a similar language, what will be their capacity to live together in relative harmony, and to establish stable societies?  What do we know about social conflict over the course of the central Africa history?  How does language factor into this instability?

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Symbols: meaning and interpretation

January 22, 2010

Posted by: Chad M. Gesser

Twitter: @profgesser

Email: chad.gesser@kctcs.edu

There is something intriguing to me about the use and message of signs, symbols and physical representation of ideas.  I have a tendency to notice bumper stickers, crosses on the sides of the road, messages on signs that go against the norm.  I suppose it appeals to me in a “symbolic interactionist” kind of way.  What!?  Don’t you remember the definition of symbolic interactionism as a major theory in the field of Sociology?  Ok ok, I’ll remind you: “a framework for building theory that sees society as the product of the everyday interactions of individuals”.

Certainly a big component of our interactions is the play and interplay of our use of symbols.  Symbols say something about the type of music we like, the type of clothing we “support”, our favorite race car driver, sports team, and brand of religion we practice.  But symbols are not only significant in a material kind of way.  They say something deeper about what we think, how we feel, our emotional state.  Personal use of symbols allow us to say something without saying anything.

On a fundamental level, symbols are used in simple communication.  Think about it.  For example, I have a wonderful time watching my five year old daughter learn the alphabet.

Without learning what the squiggly lines mean she will not be able to read nor write, and will obviously struggle in a 21st century society that relies on reading and writing for communication.  After all, we are not hunters and gatherers.

Sometimes messages and ideas stick out to me in what I deem to be places where you do not expect to see such messages.  I see these around my community in Kentucky all the time.  For example, I was quite shocked when I read this message on a local church sign.

Our class discussed this message early in the Fall of 2009 and I learned that the reference may be to a book that is popular in self-help and Christian circles.  I certainly didn’t read it that way, leaving me astonished that a church would approve a message that uses flatulence as metaphor.

How about pizza and politics?  This particular restaurant owner is taking advantage of the public space of his restaurant sign.  But socialism and pizza?  I never knew that pizza could taste…political?

I’m also glad to know that the person driving this vehicle is married to a coal miner…I guess.

Then there are those that strive to achieve that shock value.  Yes, there are homophobic people in my community, but they usually don’t wear it on their sleeve, or on the bumpers of their cars.

What symbols or signs do you notice in your neighborhood or community?  What are people trying to communicate? Do they cross the line?  How do symbols contribute to how we understand everyday life?  How do they influence your local culture?  What do they say about the community in which you live?

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The Sociology of Avatar

January 15, 2010

Posted by: Chad M. Gesser

Twitter: @profgesser

Email: chad.gesser@kctcs.edu

I’m not a movie connoisseur or reviewer by ANY stretch of the imagination. Seriously, you would likely bow your head, shaking it in shame if you knew the movies I had NOT seen.

Ok, so I got that off my chest.  Now, let’s turn our attention to a little movie that came out late December of 2009 called “Avatar”.  Without question the most significant aspect of Avatar was/is how the movie was made.  Groundbreaking technology was used in filming the movie, not to mention the movie came out in both 3D and normal movie viewing mode.  While numbers of movie goers having seen Avatar is hard to come by, the dollar figures aren’t.  At the time of this blog post, Avatar has made well over $1 billion, making it the fastest movie ever to reach that amount in box office sales.

There are those movies that I went into expecting a ton, and was quite disappointed.  I didn’t even want to see Avatar, so I went to say I indeed had seen it.

Needless to say, it was definitely a “wow” experience.  The visual effects were stunning.  But what I did not expect going into the movie, and what still captivates my memory of the event that is Avatar, was/is the clear examples of Sociology.

My first reactions after seeing Avatar can be found in a series of tweets I made on Twitter:

There have been a wide range of reactions to Avatar, and the Sociology of the movie.  Josh McCabe at The Sociological Imagination weighed in.  A widely distributed post by Annalee Newitz at the blog io9 highlights the racist overtones of the movie, comparing it to Dancing With Wolves, Distict 9, and others.  Twitter friend of mine “SocProf” had a similar reaction,  found here.

Regardless of one’s positive or negative viewpoints of the movie, no one can argue the Sociological metaphors found throughout the movie.  Did you notice the difference in cultural beliefs of the people of Pandora pitted against the humans from Earth?  What about the role of religion on Pandora compared to the traditional practices of religion we have come to know on Earth?