h1

Racism is Alive and Well in New Jersey

March 31, 2010

by Sarah Michele Ford

In mid-March, Wal*Mart shoppers in Washington Township, New Jersey were shocked to hear the following announcement over the store’s public address system.

“Attention Wal*Mart customers: All Black people leave the store now.”  (AP story about the incident)

As it turned out, the announcement was not made by a Wal*Mart employee; rather, the voice was that of a sixteen year old customer who had gotten his hands on the PA system mic.

We could probably write this off as a dare, or a brief moment of teenage stupidity, except now it has come to light that the young man in question allegedly did the same thing, at the same store, last December.  And so it seems we must address this not as a prank but as a pattern of race-based harassment.

This brings to light another of the central themes of my introductory sociology courses: the conflict between our values of equality and group superiority.  How is it possible, my students ask, for us to believe in both of these at the same time?  The U.S. is a country founded on the belief that “all men* are created equal” and yet we have this long and troubled history of inequalities based on race, gender, sexuality, etc.  I argue that these value contradictions are fundamental to our national identity, and that at various times in history one value will be more important than the other.  We can hope that we are moving towards a time when equality will win out over group superiority.

But that brings us back to the young man in New Jersey.  Is he just out of touch with the dominant values of the 21st century?  Or does this event signal a bubbling up of a racist subculture?  If nothing else, it serves to remind us that, no matter how much progress has been made towards that value of equality, we aren’t 100% there yet.

*Yes, the founding fathers really did mean white, landowning men.  These days, of course, the term is interpreted in a much more inclusive way.  Or is it?

Advertisements

3 comments

  1. That’s a pretty heartless joke. I would have been mortified to have been there in that store and seen that. That’s in very poor taste. But yeah, racism is alive and well in this country. Whether it’s people not having the same opportunities in the criminal justice system, diatribes against black people on http://www.dirtyphonebook.com, or the general poverty that permeates the black community and is caused by various racist laws, it is clear that humanity still has a long way to go to truly treat each other as one race – the human race.


  2. its horrible how racism still live on its sad and ashame. people in new jersey should be equal to one another it doesn’t matter if you black white latino chinese mid eastern. this country should put the past behind and keep moving forward.


  3. kid was prob dared to do it by someone else or a group of people. Should have checked into that.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: